| View previous topic :: View next topic |
| Author |
Message |
108 between two primes

Joined: 16 Dec 2004 Posts: 711 Location: tokyo
|
Posted: Thursday, December 14th 2006 10:52 am Post subject: On the Zlad! Viral Campaign |
|
|
| DISCUSS |
|
| Back to top |
|
 |
alice has no friends

Joined: 23 Oct 2006 Posts: 43
|
Posted: Thursday, December 14th 2006 4:04 pm Post subject: |
|
|
| I thought the lonelygirl15 viral thing was kind of neat, even though I've never watched any of the videos. they weren't even advertising anything! |
|
| Back to top |
|
 |
Gilbert Smith hoople head

Joined: 15 Jun 2005 Posts: 96 Location: Florida
|
Posted: Saturday, December 16th 2006 7:28 pm Post subject: |
|
|
Dude, fuck these condescending assholes. Fuck the Lonelygirl pricks. Fuck corporate sponsored underground. Fuck those Coca Cola commercials about the kids making the documentary. This is a classic grown up trick that we all see through. It's Eugene Levy saying "Fo shizzle", it's Sega Genesis ads getting all IN YOUR FACE! Fuck advertisers who think they get me. Fuck guys who think this is counter culture or subversive and that watching it makes them hip. Fuck the sellout NYU grad who spent thousands of dollars to get a job making movies I could make without once leaving the house. Fuck the guy who wrote this, because it actually is sort of barely amusing (In a predictable, banal, "What do internet guys laugh at?" kind of way), and the punk rocker in me wants to hate it in its entirety, not just on principle, yet I liked the line about Darth Vapor.
I find it insulting because there's actually a lot of good youtube content by real live, honest to goodness directors-without-corporate-sponsorship. No foolin'! These guys are really talented unpaid amateurs, not cultural tourists of the digital age: http://www.youtube.com/watch?v=oHg5SJYRHA0&v=ajyvB2SA8kI |
|
| Back to top |
|
 |
klikbeep the sped

Joined: 16 Feb 2006 Posts: 158 Location: Tokyo
|
Posted: Saturday, December 16th 2006 10:31 pm Post subject: |
|
|
| Gilbert Smith wrote: | Dude, fuck these condescending assholes. Fuck the Lonelygirl pricks. Fuck corporate sponsored underground. Fuck those Coca Cola commercials about the kids making the documentary. This is a classic grown up trick that we all see through. It's Eugene Levy saying "Fo shizzle", it's Sega Genesis ads getting all IN YOUR FACE! Fuck advertisers who think they get me. Fuck guys who think this is counter culture or subversive and that watching it makes them hip. Fuck the sellout NYU grad who spent thousands of dollars to get a job making movies I could make without once leaving the house. Fuck the guy who wrote this, because it actually is sort of barely amusing (In a predictable, banal, "What do internet guys laugh at?" kind of way), and the punk rocker in me wants to hate it in its entirety, not just on principle, yet I liked the line about Darth Vapor.
I find it insulting because there's actually a lot of good youtube content by real live, honest to goodness directors-without-corporate-sponsorship. No foolin'! These guys are really talented unpaid amateurs, not cultural tourists of the digital age: http://www.youtube.com/watch?v=oHg5SJYRHA0&v=ajyvB2SA8kI |
Hm -- well, I dunno. If I wrote a book, I'd like people to know about it and buy it. I'd want to target any advertising to people in an interesting way that didn't bother them, so banner ads and pop-ups and traditional commercials would be out.
I could offer a sample of the work, I guess, and try and generate word-of-mouth that way. If I could come up with something clever that was related to the book, though -- a video, or something -- wouldn't that be a great idea?
I don't think this Zlad thing is high comedy, or anything . . . it's just a good example of media well-used for a purpose. The sample is representative of the product. If it's 'viral', or whatever, does that make it inherently bad?
If you made something you were proud of, how would you go about reaching an audience for it? Do you think generated profits are antithetical to the purity of creation or something? Wouldn't many of those YouTube indie directors jump at the chance for funding, ads, and the chance to reach a larger audience with their work? |
|
| Back to top |
|
 |
matthew
Joined: 07 Aug 2006 Posts: 18 Location: WOOD VENEER
|
Posted: Sunday, December 17th 2006 10:10 am Post subject: |
|
|
| klikbeep wrote: | | I don't think this Zlad thing is high comedy, or anything . . . it's just a good example of media well-used for a purpose. The sample is representative of the product. |
I am missing something? What does Zlad have at all to do with JetLag? Is the youtube thing an excerpt from some longer campaign that at some point informs me of their services and intentions? (EDIT: "molvania" doesn't fucking count).
Viral marketing is as bad as any marketing in its utter separation from the product advertised. This Zlad thing would work just the same with any travel guide publisher or whatever, totally interchangeable. Your book example is different because a book has a discernable author, and the possibility exists that this author could coincide with the viral media's author, in whole or in part. Then it's cool. With something like a whole publisher, however, it's impossible.
I think what is insulting is people in a corporation trying to represent the corporation as a separate individual, and this is a problem on more than one level. |
|
| Back to top |
|
 |
klikbeep the sped

Joined: 16 Feb 2006 Posts: 158 Location: Tokyo
|
Posted: Sunday, December 17th 2006 1:03 pm Post subject: |
|
|
| matthew wrote: | | klikbeep wrote: | | I don't think this Zlad thing is high comedy, or anything . . . it's just a good example of media well-used for a purpose. The sample is representative of the product. |
I am missing something? What does Zlad have at all to do with JetLag? Is the youtube thing an excerpt from some longer campaign that at some point informs me of their services and intentions? (EDIT: "molvania" doesn't fucking count). |
Yeah -- there's more stuff on the Molvania slash Jetlag website. Oh, and here, too.
I think that's part of a successful viral campaign -- you can't just flash BUY A PSP up there at the end of some freakout. It generally needs some subtlety. Also, when people *do* figure it out, the product has to fit . . . I'm saying it should lead to more of a similar product.
Let's say that Star Wars Kid had been a viral marketing video. If, at the end, the product was for Star Wars Auto Insurance, people would have been mad. If it was for a new comedy about Star Wars fans, maybe . . . fewer people would have been mad.
| Quote: | | Viral marketing is as bad as any marketing in its utter separation from the product advertised. This Zlad thing would work just the same with any travel guide publisher or whatever, totally interchangeable. |
Really? Do you think the Zlad video could sell Lonely Planet guides?
| Quote: | | Your book example is different because a book has a discernable author, and the possibility exists that this author could coincide with the viral media's author, in whole or in part. Then it's cool. With something like a whole publisher, however, it's impossible. |
I'm pretty sure these are just written by a couple folks under a name they made up to enhance the parody.
| Quote: | | I think what is insulting is people in a corporation trying to represent the corporation as a separate individual, and this is a problem on more than one level. |
Aren't people always complaining about the faceless, monolithic nature of corporations? Couldn't a good viral video bring things on a more friendly, personal level? |
|
| Back to top |
|
 |
matthew
Joined: 07 Aug 2006 Posts: 18 Location: WOOD VENEER
|
Posted: Sunday, December 17th 2006 3:12 pm Post subject: |
|
|
| Quote: | | Really? Do you think the Zlad video could sell Lonely Planet guides? |
Okay, I exaggerated. On the other hand, why not Fodor's or Rough Guides or Let's Go? At best, Zlad tells me JetLag has a sense of humor, maybe, and that is totally a unique and identifying characteristic!
| Quote: | | I'm pretty sure these are just written by a couple folks under a name they made up to enhance the parody. |
Thanks. I'm well aware. What I meant was a whole product line can't be the author of a piece of viral media in the way you could to promote your hypothetical book, and so there is this gaping disconnect. It is like the wealthy yet distant parent trying to buy his or her child's love with expensive toys. Like, he just went into a store with money, anyone could've done that.
| Quote: | | Aren't people always complaining about the faceless, monolithic nature of corporations? Couldn't a good viral video bring things on a more friendly, personal level? |
That's the intent! And exactly what I find insulting! I mean, it's just lip service. Corporations need profit to continue existing and they will kind of stop at very little to get it. Wouldn't you be a bit disturbed if you found out one of your friends was motivated solely by enlarging his own circle of friends and having as much friend-hang-out time as possible, totally indifferent to the individual people or conversations therein? It's not an attractive trait, and so there's always going to be this fundamental dishonesty as they try to hide it.
I'm perfectly willing to enjoy viral media as a thing in itself. Did you ever see that "It's great!" potential Nutrigrain ad? I have watched that all of too damn many times. The actual authors' intent is to make me laugh, and that's cool. It's that separate intent of the big huge corporation in question that is lame and responsible for the whole PSP thing. They clearly didn't have entertainment or novelty as their first priority. All focused on name dropping and subversion and PROFIT!11, they confused the whole point of viral media. |
|
| Back to top |
|
 |
klikbeep the sped

Joined: 16 Feb 2006 Posts: 158 Location: Tokyo
|
Posted: Sunday, December 17th 2006 4:35 pm Post subject: |
|
|
| matthew wrote: | | I'm perfectly willing to enjoy viral media as a thing in itself. Did you ever see that "It's great!" potential Nutrigrain ad? I have watched that all of too damn many times. The actual authors' intent is to make me laugh, and that's cool. It's that separate intent of the big huge corporation in question that is lame and responsible for the whole PSP thing. They clearly didn't have entertainment or novelty as their first priority. All focused on name dropping and subversion and PROFIT!11, they confused the whole point of viral media. |
Oh, man -- that NutriGrain ad was fantastic.!
I think I agree with you -- I guess I'm just saying that for something to pass successfully by word-of-mouth, people have to want to tell their friends. If I'd tried to sell that PSP schlockjob to my friends as something funny, they'd have thought I'd lost my entire mind.
EDIT: NutriGrain ad was by some guy, not NutriGrain. Figures.
I recall some very clever Heinz ketchup ads, though. |
|
| Back to top |
|
 |
matthew
Joined: 07 Aug 2006 Posts: 18 Location: WOOD VENEER
|
Posted: Sunday, December 17th 2006 5:28 pm Post subject: |
|
|
| klikbeep wrote: | | EDIT: NutriGrain ad was by some guy, not NutriGrain. Figures. |
Yeah, that's it entirely. Viral media can be pretty cool sometimes. That big corporations fund is that is a step in the right direction. I just wish they'd take on a (much more honest) patron-of-the-mass-arts kind of attitude instead of pretending to be the artist themselves (once you realize it isn't real). Because what really can they say about themselves? It's either advertising or necessairly vapid like Zlad (I kind of . . . can't even watch the whole thing, I hope you don't think I'm posturing). On the other hand, acting as sponsor gives the viral or the art or whatever a chance to have some independent value. Like the NutriGrain ad. Even if it was rejected.
(I am much more compelled, for example, by Apple's Pro page than by any piece of viral I've seen). |
|
| Back to top |
|
 |
Gilbert Smith hoople head

Joined: 15 Jun 2005 Posts: 96 Location: Florida
|
Posted: Sunday, December 17th 2006 8:51 pm Post subject: |
|
|
I'm insulted by the whole philosophy of marketing these days. Bad electro music doesn't make me stop and say "Yeah, jet lag sucks, don't it?"
The idea that I'm gonna support their product because they snuck a chuckle in on me is what's so insulting. This is just an "Outdrink the frat boy!" banner ad with a bigger budget. I'm not a clapping monkey, just tell me what's so good about your product!
I guess it's a step above "Buy our product so you can be like this clueless dipshit, here!" we see on tv all the time. |
|
| Back to top |
|
 |
Gilbert Smith hoople head

Joined: 15 Jun 2005 Posts: 96 Location: Florida
|
Posted: Sunday, December 17th 2006 8:56 pm Post subject: |
|
|
Oh, I guess it's not anti-jet lag stuff, it's travel guides. See? I don't even know what the fucking product IS.
Acting as a sponsor might not be so bad, yet at least let's have some product placement. |
|
| Back to top |
|
 |
klikbeep the sped

Joined: 16 Feb 2006 Posts: 158 Location: Tokyo
|
Posted: Sunday, December 17th 2006 11:43 pm Post subject: |
|
|
Well, they were travel guide parodies. Not terribly funny ones, from the excerpts on the website. If you like the tone of the video, though, you might like the books. Just saying that for any viral marketing to be successful, you need to have a product that offers more of the same. You don't want the joke at the end to be hey, we tricked you -- now buy our stuff, jerk. That's what the Sony thing was.
Also, please don't get the impression that I'm in love with this Zlad thing. I just found it to be a good example of a successful bit of marketing that didn't anger people too much. |
|
| Back to top |
|
 |
Gilbert Smith hoople head

Joined: 15 Jun 2005 Posts: 96 Location: Florida
|
Posted: Monday, December 18th 2006 12:16 pm Post subject: |
|
|
| Oh. Well fuck it, in that case, it's fine. I just kind of unconciously lumped this in with all the other viral advertising that is just patronizing as hell. |
|
| Back to top |
|
 |
wailian asshole
Joined: 17 Apr 2012 Posts: 111
|
Posted: Monday, April 23rd 2012 1:43 pm Post subject: |
|
|
| The modern automobile electronic technology more widely, and only rely on past practices that a multimeter will be able to repair auto circuit failure already abandon the modern car repair. In addition to the fault diagnostic equipment, oscilloscopes and multimeters, more and more automotive diagnostic toolsapplied to vehicle maintenance, current clamp, infrared side Wenyi,code scanner, and a number of line pilot lights and other. The application of a large number of diagnostic tools will help improve the accuracy of the maintenance of corporate troubleshooting and maintenance efficiency. |
|
| Back to top |
|
 |
coach88888888 asshole
Joined: 06 Aug 2012 Posts: 153
|
Posted: Tuesday, September 11th 2012 11:40 am Post subject: |
|
|
| Welcome! Lots of women like which usually amount normally include a Coach Outlet Online Kristin Bags.Coach Factory was started more than fifty years ago as a family buiness.Customers began looking for the Coach brand by name.The long canvas strap offers a more versatile quality to these voguish handbags by Coach Factory Store. |
|
| Back to top |
|
 |
liasd
Joined: 13 Nov 2012 Posts: 45 Location: FNDRTF
|
|
| Back to top |
|
 |
huangxiaoxian
Joined: 17 Nov 2012 Posts: 41
|
Posted: Saturday, November 17th 2012 8:59 am Post subject: louis vuitton outlet online |
|
|
<P>The company that was supported in 1856 by the twenty one year previous Thomas waterproof, opened its 1st store within the city of Hampshire, England. the corporate <STRONG>louis vuitton purse outlet</STRONG> is standard for its Check pattern and is traced throughout the planet. By the 1870 the corporate was targeted on developing outside wear. Thomas created the material gabardine, that could be a terribly sturdy waterproof material and was proprietary in 1888.</P>
<P></P>
<P>the corporate headquarters was opened in a very mercantile establishment in Haymarket, burberry <STRONG>coach handbags outlet</STRONG> uk London outlet in 1891, that it still stands these days. the emblem for waterproof was developed and proprietary in 1904, and that they additionally outfitted at the time explorer, he was the primary man to achieve the South Pole, associate degreed in 1914 the person <STRONG>louis vuitton purses</STRONG> WHO lead an expedition across continent, Ernest Shackleton. throughout the primary war the War workplace commissioned waterproof to make associate degree officer's coat, that eventually became what's celebrated these days because the trendy raincoat. This style was popularized <STRONG>louis vuitton outlet online</STRONG> by Humphrey DeForest Bogart in Casablanca, Audrey actress in Breakfast at Tiffany's and Peter marketer within the Pink Panther. the design and charm of the check pattern has been embraced by <STRONG>discount coach handbags</STRONG> the foremost trendy celebrities, new and previous.</P>
<P></P>
<P>The Check pattern called novacheck or the "Burberry uk check" was the liner that was used for his or her trench coats within the 20's. within the late 60's the look was wide utilized in their bags, purses and umbrellas. The check image had some problems within the 70's once <STRONG>coach outlet online</STRONG> it became popular Brits soccer crowd, that diode to its association with hooligans. It became a running joke nationwide <STRONG>coach outlet</STRONG> and therefore the South Wales police had a drive against anti-social behavior, they used the name Operation waterproof.</P>
<P></P>
<P>By the time the 90's rolled round the company brought in Model Kate bryophyte <STRONG>coach outlet</STRONG> to assist revitalize the complete with a national campaign. In Dec 2005 it had been spun off because the waterproof cluster. the corporate has thirty six company-owned retail stores within the US: Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, Michigan, Missouri, New <STRONG>http://www.cheapcoachsbagsusa.org</STRONG> Jersey, New York, Nevada, North geographic region, Pennsylvania, Texas, and Virginia.</P> |
|
| Back to top |
|
 |
guagua person who needs to post more
Joined: 27 Jul 2012 Posts: 457 Location: ’†‘
|
Posted: Friday, November 23rd 2012 3:42 pm Post subject: Coach Outlet Online |
|
|
| Knowing what the couple wants andCoach Outlet Store Online pray together, to struggle togetherCoach Outlet Online, to go to jail together,Coach Outlet Store to stand up for freedom together, Coach Factory Outletknowing that we will be free one day. And this will be the day, Coach Factory Outletthis will be the day when all of God's Coach Factory Outletchildren will be able to sing with newCoach Factory Online meaning, "My country 'tis of thee, Coach Outletsweet land of liberty, of thee I sing.Coach Outlet Land where my fathers died, land of Coach Outlet Store Onlinethe Pilgrim's pride, from every mountainside,Coach Outlet Online for themselves as husband and wife. |
|
| Back to top |
|
 |
guagua person who needs to post more
Joined: 27 Jul 2012 Posts: 457 Location: ’†‘
|
|
| Back to top |
|
 |
creator worthless piece of shit
Joined: 13 Oct 2012 Posts: 411
|
Posted: Wednesday, November 28th 2012 9:50 am Post subject: coach outlet |
|
|
| This inexpressibly mournful sense that, coach outlet, after all, Verena, in her exquisite delicacy and generosity, was appointed only to show how women had from the beginning of time been the sport of men¡¯s selfishness and avidity, this dismal conviction accompanied Olive on her walk, which lasted all the afternoon, michael kors, and in which she found a kind of tragic relief. She went very far, keeping in the lonely places, unveiling her face to the splendid light, which seemed to make a mock of the darkness and bitterness of her spirit. coach outlet online, There were little sandy coves, where the rocks were clean, where she made long stations, pinglunlilinzu1128, sinking down in them as if she hoped she should never rise again. It was the first time she had been out since Miss Birdseye¡¯s death, Coach Outlet Store Online, except the hour when, with the dozen sympathisers who came from Boston, she stood by the tired old woman¡¯s grave. Since then, for three days, she had been writing letters, narrating, describing to those who hadn¡¯t come; coach factory, there were some, she thought, who might have managed to do so, instead of despatching her pages of diffuse reminiscence and asking her for all particulars in return. Selah Tarrant and his wife had come, obtrusively, as she thought, coach factory outlet online, for they never had had very much intercourse with Miss Birdseye; and if it was for Verena¡¯s sake, Verena was there to pay every tribute herself. |
|
| Back to top |
|
 |
KMsaleonlines09
Joined: 14 Dec 2012 Posts: 48
|
Posted: Friday, December 14th 2012 10:24 am Post subject: hjj |
|
|
| In April with this 12 months, Carlisle Etc LLC had been formed Karen Millen to get the brand names Carlisle and also Etc, as well as go ahead and take high end girls garments Karen Millen coat manufacturers in order to new levels. Carlisle Etc advantages from the actual strong direct selling tradition associated with Mary David, the biggest men's custom clothes network marketing company in america. The newest company creates a debt-free framework offering new releases, help and an environment Karen Millen Ireland prepared regarding expansion. 'Carlisle Etc forms the greatest ladies fashion network marketing company in the United States,' stated Rick Brubaker, CEO of Carlisle Etc. 'We are ready to support an explosion.' Within their direct selling Karen Millen dresses product, Clothing Professionals host private showings of the elegant garments for discriminating customers. Fall showings proceed via December Several. |
|
| Back to top |
|
 |
sdhfks
Joined: 14 Dec 2012 Posts: 12
|
Posted: Friday, December 14th 2012 1:40 pm Post subject: |
|
|
| North Face Online ,North face women with has turn out to be an apparent favored in the Republican presidential priced recently. Each Mitt Romney in addition to Paul Ryan were noticed to the advertising campaign path having that very easily identifiable overcoats in the famous outdoorsy company, which often market with regard to $150 to be able to $170 every. That set also placed coordinating North Face UK,North face denali with art logos every time they banded also Exclusive in the rally within Lancaster, Ohio. It is just a decision which North Face Jacket women,North face men with organizer Kenneth "Hap" Klopp confirms "ironic. " "We started out within Berkeley from the overdue 60s... I was any hippie company, " reported Klopp, which were involved while using advertising campaign. "When we all started out, the idea appeared to be a good iconoclastic method. " Klopp reported this individual won't learn whether or not Romney in addition to Ryan used that the Cheap North Face Jacket ,womens North face due to the fact they will appreciated just how they will appeared or maybe general health service that company. Nonetheless this individual wished who's appeared to be a good overt decision to be able to format by themselves by using the North face outlet,North Face Denali Jacket,North Face Women Jacket ideals. www.northfaceonlineuk2.co.uk |
|
| Back to top |
|
 |
|